Startups · Jul 26, 2026
What Would Prove Me Wrong?
Part 3 of the Problem Detective series: the five kinds of assumptions every founder is carrying, the exact question to ask for each one, and the cheapest experiment that gets you a real answer.
Insights
Startups · Jul 13, 2026
You Don’t Have an Idea. You Have a Hypothesis.
Calling it an idea keeps it personal and emotional. Calling it a hypothesis makes it testable. That single reframe changes how you listen, how you build, and how likely you are to actually succeed.
Startups · Jul 9, 2026
You Don’t Need a Great Idea. You Need a Great Problem.
Every great venture started with a problem, not an idea. The best founders are not clever ideators - they are problem detectives who pay close attention to friction the rest of us just try to get past. Part 1 of the Problem Detective Series.
Startups · Jul 3, 2026
The Secret Way to Have a Full Waitlist Before Your Product Exists
Most founders try to find customers after they build. Here is the move they miss: a strategically designed contest that validates demand, fills your waitlist, and finds real buyers before you have a product to sell.
Startups · Jun 21, 2026
The Inverted Launch: Why Most Software Never Finds Its Market
Most software never finds its market - not because founders can’t build, but because they build before they know who they’re building for. The launch platforms aren’t the problem. The sequence is.
Start by seeing your brain.
A few questions. About ten minutes. An honest look at where your business knowledge lives today - and where AI can start helping.